Broken Links & SEO Glossary
Plain-English definitions of every term you’ll encounter when fixing broken links and improving your WordPress site’s SEO. No jargon.
404 Error
A "Not Found" response for a missing page.
Read definition →301 Redirect
A permanent redirect that passes link equity.
Read definition →Link Equity
The ranking value passed from one page to another.
Read definition →Crawl Budget
How many pages search engines crawl on your site.
Read definition →Link Rot
The gradual decay of working links over time.
Read definition →Related guides
Ready to put these concepts into practice? Start with our guide on how to fix broken links in WordPress, or learn how broken links hurt your SEO.